The eBay Brand Relations Program

As a brand or manufacturer, you can authorize eBay sellers to sell your products. This is how we strengthen our buyers' trust in the branded products we offer.

The sellers obtain goods, high-quality images, texts and banners directly from you. 

Invest in the visibility of your authorized sellers’ products by promoting your listings with a priority campaign strategy.

If you sell directly on eBay, you can use different ad formats to promote your products.

You can access various pages from your Brand Hub:

• The Content Manager, where you can provide brand-specific content for your authorized sellers
• Campaign scheduling and insights into your retail media performance
• Key figures and insights into your brand on eBay

Contact us using the contact form if you would like to participate in the eBay Brand Relations Program and gain access to your Brand Hub.

The Verified Rights Owner (VeRO) Program supports you ‒ as the owner of intangible property rights, such as copyrights, trademarks and other industrial property rights ‒ in reporting and removing offers that infringe these rights. With this, we can offer you comprehensive protection so that you can safely showcase your brand and your products on our marketplace.

The demand for used and refurbished items is higher than ever before. The eBay marketplace is the largest provider of refurbished goods in the European Union.* Brands and retailers can sell their used or certified refurbished items in the Re-Store.

When you sell directly on eBay, you can showcase your branded products in Branded Showrooms or in an eBay store. Clearly presented listings will help buyers find exactly what they are looking for. Your logo is also displayed, for example on item pages.