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Anatomie von Humbug: Wie man anders über Werbung denkt, Hardcover von... - Bild 1 von 1

The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick (Hardcover, 2015)

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Anatomy of Humbug : How to Think Differently About Advertising, Hardcover by Feldwick, Paul, ISBN 1784621927, ISBN-13 9781784621926, Brand New, Free P&P in the UK How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?