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Anatomie von Humbug: Wie man anders über Werbung denkt von Paul Feldwick - Bild 1 von 1

The Anatomy of Humbug: How to Think Differently About Advertising by Paul Feldwick (Hardcover, 2015)

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How does advertising work?. Or does it insinuate emotional associations into the subconscious mind?. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication.