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Strategic Communication Theory and Practice: The Cocreational Model by Carl H. Botan (Paperback, 2017)

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Strategic Communication Theory and Practice The CoAuthor: CH Botan.

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Product Information

A guide to strategic communication that can be applied across a range of subfields at all three levels-grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author-a noted expert in the field-outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication. As the author explains, the term strategic communication properly refers only to the planned campaigns that grow out of research and understanding what publics think and want. This vital resource answers the questions of whether, and how, strategic-level skills can be used across fields, as it: Explores the role of theory and the cocreational meta-theory in strategic communication Outlines ethical practices and problems in the field Includes information on basic campaign strategies Offers the most recent information on risk communication, preparedness and terrorism communication, and employment in strategic communication Redefines major concepts, such as publics, from a cocreational perspective

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470674581
eBay Product ID (ePID)
239080085

Product Key Features

Book Title
Strategic Communication Theory and Practice: the Cocreational Model
Author
Carl H. Botan
Format
Paperback
Language
English
Publication Year
2017
Number of Pages
256 Pages

Dimensions

Item Height
244mm
Item Width
189mm
Item Weight
456g

Additional Product Features

Title_Author
Carl H. Botan
Country/Region of Manufacture
United States

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Artikel 1 Strategic Communication Theory and Practice : The Cocreational Mo
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Artikel 2 Strategic Communication Theory and Practice The Co
EUR 45,54
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Artikel 3 Strategic Communication Theory and Practice - 9780470674581
EUR 42,02
+EUR 13,86 Versand
Artikel 4 Strategic Communication Theory and Practice: The Cocrea - Paperback / softback N
EUR 52,62
+EUR 8,18 Versand

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Strategic Communication Theory and Practice: The Cocreational Model by Carl H. Botan (Paperback, 2017)

Über dieses Produkt

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Alle Angebote für dieses Produkt

Artikel 1 Strategic Communication Theory and Practice : The Cocreational Mo

Artikel 2 Strategic Communication Theory and Practice The Co

Artikel 3 Strategic Communication Theory and Practice - 9780470674581

Artikel 4 Strategic Communication Theory and Practice: The Cocrea - Paperback / softback N

Meistverkauft in Bücher

Modelleisenbahn - Meine perfekte Traumanlage (2014, Gebundene Ausgabe)

Hier sparen: Bücher

Rebecca Yarros - Iron Flame Flammengeküsst - Farbschnitt - NEU OVP

WEIGHT WATCHERS NEU ZEIT FÜR SPARGEL & ERDBEEREN SMARTPOINTS TOLLE REZEPTE.

Otto Waalkes: "Ganz große Kunst - 75 Meisterwärke"

Gregs Tagebuch 8 - Echt übel! von Kinney, Jeff | Buch |

Gregs Tagebuch 12 | Und tschüss! | Von Jeff Kinney | 2017 | Neu/Ungenutzt

Schmidt Spiele Kniffel® Extreme

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