Zurück zur Startseite
|Eingestellt in Kategorie:
|
Auf die Beobachtungsliste

Bild 1 von 1

Bild 1 von 1

Marktgeführter strategischer Wandel, zweite Ausgabe: Transformation des P -

Ursprünglicher Text
Market-Led Strategic Change, Second Edition: Transforming the p
Awesomebooksusa
  • (413740)
  • Angemeldet als gewerblicher Verkäufer
US $15,52
Ca.EUR 14,53
Artikelzustand:
Sehr gut
Ganz entspannt. Rückgaben akzeptiert.
Versand:
Kostenlos Sparversand. Weitere Detailsfür Versand
Standort: NY, USA
Lieferung:
Lieferung zwischen Sa, 29. Jun und Fr, 5. Jul nach 43230 bei heutigem Zahlungseingang
Wir wenden ein spezielles Verfahren zur Einschätzung des Liefertermins an – in diese Schätzung fließen Faktoren wie die Entfernung des Käufers zum Artikelstandort, der gewählte Versandservice, die bisher versandten Artikel des Verkäufers und weitere ein. Insbesondere während saisonaler Spitzenzeiten können die Lieferzeiten abweichen.
Rücknahmen:
30 Tage Rückgabe. Käufer zahlt Rückversand. Weitere Details- Informationen zu Rückgaben
Zahlungen:
    

Sicher einkaufen

eBay-Käuferschutz
Geld zurück, wenn etwas mit diesem Artikel nicht stimmt. Mehr erfahreneBay-Käuferschutz - wird in neuem Fenster oder Tab geöffnet
Artikel melden - wird in neuem Fenster oder Tab geöffnet
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:393275753597
Zuletzt aktualisiert am 24. Feb. 2024 07:13:40 MEZAlle Änderungen ansehenAlle Änderungen ansehen

Artikelmerkmale

Artikelzustand
Sehr gut: Buch, das nicht neu aussieht und gelesen wurde, sich aber in einem hervorragenden Zustand ...
Title
Market-Led Strategic Change, Second Edition: Transforming the pr
ISBN
9780750632850
EAN
9780750632850
Subject Area
Business & Economics
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publisher
Elsevier Science & Technology Books
Item Length
9.2 in
Subject
Marketing / General
Publication Year
1998
Series
Marketing Ser.
Type
Textbook
Format
Trade Paperback
Language
English
Author
Nigel F. Piercy
Item Weight
34.9 Oz
Item Width
6.1 in
Number of Pages
480 Pages

Über dieses Produkt

Product Information

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters.

Product Identifiers

Publisher
Elsevier Science & Technology Books
ISBN-10
0750632852
ISBN-13
9780750632850
eBay Product ID (ePID)
178790

Product Key Features

Number of Pages
480 Pages
Language
English
Publication Name
Market-Led Strategic Change : Transforming the Process of Going to Market
Publication Year
1998
Subject
Marketing / General
Type
Textbook
Subject Area
Business & Economics
Author
Nigel F. Piercy
Series
Marketing Ser.
Format
Trade Paperback

Dimensions

Item Weight
34.9 Oz
Item Length
9.2 in
Item Width
6.1 in

Additional Product Features

Edition Number
2
LCCN
98-135256
Dewey Edition
21
Reviews
'Much is known about good marketing practice, but little is known about how to transform a company into a first-rate marketing company. Nigel Piercy has provided the best guide I've seen to creating a market-led company...many convincing illustrative examples... a very useful and readable book.' Professor Philip Kotler, S C Johnson & Son Distinguished Professor of International Marketing, Northwestern University, USA 'Professor Piercy lives up to his promise to provide management with a number of tools and techniques to help implement marketing effectively in their own companies so that customer considerations and satisfaction are put at the top of the management agenda. A very practical manual, full of good useful advice...I enjoyed reading it.' Professor John O'Shaugnessy, Professor of Business, Columbia University, New York 'It is not just the chapter titles which are provocative. The more closely one reads the contents of the individual chapters, it becomes apparent that they constitute a healthy mix of foundation material (informative), well-reasoned questioning of certain heretofore unchallenged assumptions and practices (provocative), and clear directions to managers as to how the content of the individual chapters can be put to use in organizations (instructive)...I was looking for new insights, needless to say I was not disappointed...an outstanding contribution.' Professor P Rajan Varadarajan, Foley's Professor of Marketing, Texas A&M University 'I think it's fantastic! It's well-written...and talks about what needs to be talked about, which is marketing-as-done, rather than marketing-as-conceived. It will make a big impact on the manager who can actually use it.' Professor Thomas V Bonoma, Professor of Business Administration, Harvard Business School 'This book is aimed at the reflective practitioner who wants to get things done. It is a management perspective on marketing, where marketing is not just the Marketing and Sales Department but a way of life that permeates every corner of the company. Market-Led Strategic Change demonstrates the author's ability to combine systematic analysis with practical advice for action. The book is rich in practical examples from the author's own experience and research.' Professor Evert Gummesson, Professor of Marketing, University of Stockholm 'By now everyone knows (or should know) what marketing is and what benefits will accrue to the marketing oriented organization. The problem is not what but how. Virtually all the recent work on competitiveness and competitive success...confirms that 'it ain't what you do, it's the way that you do it'. In his new pragmatic and practitioner-oriented book Nigel Piercy provides usable insights and advice on how to establish, develop, deliver and sustain long-term customer satisfaction which can be the only guaranteed road to survival and success. I will use the book myself both as an educator and a senior manager/company director.' Professor Michael J Baker, Professor of Marketing, University of Strathclyde 'Once in a while comes a book that is clearly a classic. Nigel Piercy writes for managers responsible for designing and implementing profit-effective strategies - that is, all managers. The key is a practical obsession with serving customers, with the creation of long-term customer satisfaction. The ideal of customer-oriented management has long been preached by theoreticians. But in this remarkable book it is now made realistic and actionable. No marketing manager can afford to be without this book. Nor can any non-marketing manager.' Professor Gordon R Foxall, Professor of Consumer Policy, Birmingham Business School 'I have always enjoyed reading what Nigel Piercy has to say about marketing, because he always has something interesting and useful to say. This book is no exception. It is creative, original, punchy, practical, challenging, thought-provoking,
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
658.8
Lc Classification Number
Hf5415.13.P542 1997
Copyright Date
1997

Artikelbeschreibung des Verkäufers

Rechtliche Informationen des Verkäufers

WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
Kontaktinformationen anzeigen
:liaM-Eku.oc.skoobemosewa@asuyabe
USt-IdNr.:
  • GB 724498118
Handelsregisternummer:
  • 03800600
Ich versichere, dass alle meine Verkaufsaktivitäten in Übereinstimmung mit allen geltenden Gesetzen und Vorschriften der EU erfolgen.
CRN-Nummer:
  • 03800600
Awesomebooksusa

Awesomebooksusa

97,9% positive Bewertungen
1,2 Mio. Artikel verkauft
Shop besuchenKontakt
Mitglied seit Mär 2009
Antwortet meist innerhalb 48 Stunden

Detaillierte Verkäuferbewertungen

Durchschnitt in den letzten 12 Monaten

Genaue Beschreibung
4.8
Angemessene Versandkosten
5.0
Lieferzeit
4.9
Kommunikation
4.9

Beliebte Kategorien in diesem Shop

Alle ansehenKategorien
Used BooksSonstiges
Angemeldet als gewerblicher Verkäufer

Verkäuferbewertungen (515.109)

n***5 (685)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
Satisfied
Griffiths Family Recipes By Griffith (Nr. 335343047955)
8***1 (78)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
Great book!
The Gnostic Gospels: Including the Gospel of Thomas, the Gospel (Nr. 312453249043)
_***s (507)- Bewertung vom Käufer.
Letzter Monat
Bestätigter Kauf
As described; good price. Thanks!
Wheels and Looms: Making Equipment for Spinning and Weaving By D (Nr. 335396603578)
Alle Bewertungen ansehen

Produktbewertungen & Rezensionen

Mehr erfahren
Rezension schreiben
Noch keine Bewertungen oder Rezensionen
Schreiben Sie die erste Rezension.

Noch mehr entdecken: