Reviews
It's a big, complicated story . . . [but] Lobel doesn't dumb the story down; she explains its complexities clearly and even elegantly. An outstanding business book., A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read., Orly Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate., With sparkling prose, deep research and well-reasoned arguments, Lobel tells the fascinating story behind Mattel and MGA's bitter battle for the future of the toy industry. She cleverly illustrates deep and thorny issues surrounding intellectual property law and competitive strategy while also telling a great story. You will learn a tremendous amount reading this book, and also have a lot of fun. This is a must-read for anyone interested in innovation, business strategy or business law., A fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading., Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate., This book is a courtroom drama, a corporate expose, and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies., Colorful and dramatic. . . . Orly Lobel masterfully draws us in with rich details, urging us to consider the future of innovation and the many ways in which companies employ litigation to achieve market domination., Colorful and dramatic. . . . Orly Lobel masterfully draws us into her fantastic book, asking us to consider the many ways in which companies employ intellectual property doctrines to achieve market domination., Impressive . . . a thoroughly researched book that explains the legalese of patent, property, and copyright law in layman's terms while providing an entertaining narrative., Orly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading., In her crisp narrative, [Lobel] pauses to ponder Mattel's notorious litigiousness and Barbie's iconic history, which is illuminating and contains some eyebrow-raising factoids., Orly Lobel takes the legal campaign that Mattel, the producer of the iconic Barbie, waged against MGA, maker of the upstart Bratz, and spins it into a tale that manages both to fascinate and to illuminate how over-reliance on intellectual property law can damage, rather than aid, innovation.
