Table of Content
1 Introduction 2 The Nature of Marketing Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Lawrence Ruddell 3 What's with the Dimples on a Golf Ball? Patents in the Sports and Entertainment Industries 4 Who Is the King of the Road? Copyright in the Music Business 5 Mickey Mouse and Copyrights 6 Broadcasting and Licensing Rights 7 March Madness® and Trademarks 8 Trade Dress and Boutique Golf Clubs Walter T. Champion and Tina Y. Burleson 9 Trade Secrets Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas 10 The Right of Publicity 11 Unjust Enrichment Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas 12 Unfair Competition Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas 13 Deceptive Trade Practices 14 Domain Names 15 Intellectual Property in Cyberspace 16 The Branding of Johnny Football 17 International Aspects 18 Advocacy and Litigation Strategy Walter T. Champion, Kirk D. Willis, Patrick K. Thornton, and Joey Barajas 19 Ethical Considerations 20 Hip Hop and Intellectual Property Notes Selected Bibliography Index About the Authors
