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Wiley Finance Ser.: The Crowd Funding Services Handbook : Raising the Money You Need to Fund Your Business, Project, or Invention by Jason R. Rich (2014, Hardcover)

Crowdsource funding is the new way to finance start-ups in a networked world Entrepreneurs, small business owners, investors, artisans, or those who merely have a good idea for a business venture have a new and attainable means of securing capital to grow their dreams.

Author
Jason R. Rich
Publication Name
Crowd Funding Services Handbook : Raising the Money You Need to Fund Your Business, Project, or Invention
Format
Hardcover
Language
English
Publication Year
2014
Series
Wiley Finance Ser.
Type
Textbook
Number of Pages
288 Pages

Lc Classification Number
Hg4751.R49 2014
Table of Content
Acknowledgments ix About the Author xi Introduction xiii Chapter 1 How Crowd Funding Works: The Basics 1 Chapter 2 What Types of Businesses, Projects, and Inventions Can Get Funded 15 Chapter 3 Introduction to Crowd Funding Platforms and Services 29 Chapter 4 Preplanning Your Crowd Funding Campaign 51 Chapter 5 Crunching the Numbers 65 Chapter 6 Targeting Your Backers and Supporters 79 Chapter 7 Producing Your Promotional Video 89 Chapter 8 Promoting Your Campaign 105 Chapter 9 Interacting with Your Backers Using a Blog 123 Chapter 10 Getting the Help You Need 133 Chapter 11 You've Reached Your Funding Goal--Now What? 141 Chapter 12 Get Started Using Kickstarter.com 149 Chapter 13 Interviews with Crowd Funding Experts 163 Chapter 14 Crowd Funding Experts Share Their Secrets 197 Chapter 15 Experienced Crowd Funders Share Their Secrets 225 Index 253
Copyright Date
2014
Topic
Crowdfunding, Corporate Finance / Venture Capital, New Business Enterprises, Corporate Finance / General, Investments & Securities / General
Lccn
2014-013800
Dewey Decimal
658.15/224
Intended Audience
Scholarly & Professional
Dewey Edition
23
Genre
Business & Economics

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