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Vom Mikro zum Makro: Umgang mit Unsicherheiten auf dem Weltmarkt: Verfahren-
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eBay-Artikelnr.:364702692546
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9783030898823
- Type
- NA
- Publication Name
- NA
- ISBN
- 9783030898823
- Book Title
- From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
- Book Series
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
- Publisher
- Springer International Publishing A&G
- Item Length
- 9.3 in
- Publication Year
- 2022
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Genre
- Computers, Business & Economics
- Topic
- Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
- Item Weight
- 39.9 Oz
- Item Width
- 6.1 in
- Number of Pages
- Xxxix, 604 Pages
Über dieses Produkt
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030898822
ISBN-13
9783030898823
eBay Product ID (ePID)
14050422891
Product Key Features
Book Title
From Micro to Macro: Dealing with Uncertainties in the Global Marketplace : Proceedings of the 2020 Academy of Marketing Science Conference
Number of Pages
Xxxix, 604 Pages
Language
English
Topic
Marketing / General, Globalization, Intelligence (Ai) & Semantics, Commerce
Publication Year
2022
Illustrator
Yes
Genre
Computers, Business & Economics
Book Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science Ser.
Format
Hardcover
Dimensions
Item Weight
39.9 Oz
Item Length
9.3 in
Item Width
6.1 in
Additional Product Features
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.8
Synopsis
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the J ournal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
LC Classification Number
HF5410-5417.5
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
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- l***c (227)- Bewertung vom Käufer.Letzter MonatBestätigter KaufBook came packaged well to avoid damage, in great condition. Not sure if the seller delayed shipping or if usps didn’t update the shipping, which is highly likely. Still received and we are happy with our purchase. I had trouble looking up tracking due to the company they used but seller found usps tracking and sent that over quickly. Sellers communication was excellent. Would buy from again. Item as described.
- t***n (2908)- Bewertung vom Käufer.Letzter MonatBestätigter KaufI don't give negatives; However, description was not correct; No price guide was included in this book.As you will see in book pic shown; title states price guide included, no price guide inside. Communication poor, description, no communication price guide missing from this book. Shipping time was weeks before it was even shipped. Blamed the shipping on warehouse. You own & operate a business; your warehouse is not up to standards you change who you do business with. It's your responsibility.
- -***6 (133)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufItem arrived as described and adequately packaged. Ridiculously long shipping time. Seller posts incorrect tracking number and lists the item as shipped. Contacted seller for correct tracking, received a new tracking number with the warning that the number won’t be “live” until the item is shipped. Will you get your item? Yeah, probably. Count on it being delivered 2-3 weeks longer than expected.
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