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Mutterschaftsgeschäft: Konsum, Kommunikation und Privilegien, Hardcover von...-

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Motherhood Business : Consumption, Communication, and Privilege, Hardcover by...
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Book Title
Motherhood Business : Consumption, Communication, and Privilege
ISBN
9780817318901
Subject Area
Family & Relationships, Language Arts & Disciplines, Business & Economics
Publication Name
Motherhood Business : Consumption, Communication, and Privilege
Publisher
University of Alabama Press
Item Length
9 in
Subject
Communication Studies, Consumer Behavior, Parenting / Motherhood, Economics / General
Publication Year
2015
Series
Rhetoric, Culture, and Social Critique Ser.
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.3 in
Author
Charlotte H. Kroløkke
Item Weight
0 Oz
Item Width
6 in
Number of Pages
304 Pages

Über dieses Produkt

Product Identifiers

Publisher
University of Alabama Press
ISBN-10
0817318909
ISBN-13
9780817318901
eBay Product ID (ePID)
211795105

Product Key Features

Number of Pages
304 Pages
Language
English
Publication Name
Motherhood Business : Consumption, Communication, and Privilege
Subject
Communication Studies, Consumer Behavior, Parenting / Motherhood, Economics / General
Publication Year
2015
Type
Textbook
Author
Charlotte H. Kroløkke
Subject Area
Family & Relationships, Language Arts & Disciplines, Business & Economics
Series
Rhetoric, Culture, and Social Critique Ser.
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
0 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Edition Number
2
Intended Audience
Scholarly & Professional
LCCN
2015-013786
Dewey Edition
23
Reviews
"Motherhood, and parenting in general, has never been easy. It also constantly is judged. Yet, academia too often resists making space for this vital sphere of life, love, leisure, and labor. From rising trends in international fertility markets to the growing impact of mom blogs to the fraught choices we face regarding where and how to school the next generation, The Motherhood Business reminds us that ongoing debates over rhetorics of motherhood and communicative dimensions of consumption--though challenging and complicated--are worth engaging both on and off campus." --Phaedra C. Pezzullo, author of Toxic Tourism: Rhetorics of Travel, Pollution and Environmental Justice
CLASSIFICATION_METADATA
{"IsNonfiction":["Yes"],"IsOther":["No"],"IsAdult":["No"],"MuzeFormatDesc":["Hardcover"],"IsChildren":["No"],"Genre":["FAMILY & RELATIONSHIPS","LANGUAGE ARTS & DISCIPLINES","BUSINESS & ECONOMICS"],"Topic":["Communication Studies","Consumer Behavior","Parenting / Motherhood","Economics / General"],"IsTextBook":["Yes"],"IsFiction":["No"]}
Illustrated
Yes
Dewey Decimal
306.874/3
Synopsis
The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure. The Motherhood Business follows the harried mother?s path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and ?mompreneurs?over the last decade. Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of ?intensive mothering ideology? in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship. Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy., The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure. The Motherhood Business follows the harried mother's path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and "mompreneurs"over the last decade. Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of "intensive mothering ideology" in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship. Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy., The essays in The Motherhood Business examine how consumer culture both constrains and empowers contemporary motherhood. The collection demonstrates that the logic of consumerism and entrepreneurship has redefined both the experience of mothering and the marketplace.
LC Classification Number
HQ759.M8734165 2015
Copyright Date
2015
ebay_catalog_id
4

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