"... thought provoking, beautiful, and superbly created ." --Paula Scher, Partner, Pentagram "Insightful and accessible, Sean Adams tackles design from every angle and every medium."--Jennifer Morla, President and Creative Director, Morla Design AIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave. Design is everywhere. It's visceral. It's intellectual. It's emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act. In How Design Makes Us Think , AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior. The book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
Product Identifiers
Publisher
Princeton Architectural Press
ISBN-10
1616899727
ISBN-13
9781616899721
eBay Product ID (ePID)
7050096967
Product Key Features
Book Title
How Design Makes Us Think Hc : and Feel and Do Things
Author
Sean Adams
Format
Hardcover
Language
English
Topic
Graphic Arts / Commercial & Corporate, Graphic Arts / Advertising, Graphic Arts / General
Publication Year
2021
Genre
Design
Number of Pages
256 Pages
Dimensions
Item Length
10.1in
Item Height
0.9in
Item Width
8.6in
Item Weight
34.6 Oz
Additional Product Features
Lc Classification Number
Nc997.A54 2021
Lccn
2020-941401
Dewey Decimal
741.6
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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