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Go To Market Strategy - 9780750674607
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Artikelmerkmale
- Artikelzustand
- Book Title
- Go To Market Strategy
- ISBN
- 9780750674607
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Go to Market Strategy
- Item Height
- 234 mm
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Item Weight
- 590 g
- Item Width
- 156 mm
- Number of Pages
- 310 Pages
Über dieses Produkt
Product Information
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: * Which markets offer the best opportunities for profitable growth? * What do my target customers need? How can I do a lot more business with them? * What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? * Do I have the right product or solution? How can I create broader customer interest in my offerings? * Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750674607
eBay Product ID (ePID)
91422402
Product Key Features
Number of Pages
310 Pages
Language
English
Publication Name
Go to Market Strategy
Publication Year
2002
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
234 mm
Item Weight
590 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
USt-IdNr.:
- GB 976952259
Handelsregisternummer:
- 06687355
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CRN-Nummer:
- 06687355
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (531.493)
- -***o (129)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufExcellent, as always with books-etc. Exactly as described, good packaging in sturdy cardboard, which is very important to me. I don't like flimsy paper/polythene envelopes. Perfect condition book at a great price. It usually takes about a week to receive an item, but with free postage so what?! There's a reason I keep coming back to them - they are a top seller. Thank you.
- o***n (2847)- Bewertung vom Käufer.Letzte 6 MonateBestätigter KaufAn excellent book at a great price. It was my first purchase from this seller and i was expecting a service similar to others on eBay. However it took a long time to be despatched and to reach me. The original order was placed on 6 June. It was not despatched until 11 June and finally it arrived 14 June. I may not use this seller in the future if i want an item in a few days but i cannot fault them on the quality of the item - as described - so ultimately i am happy and have learned a lesson,Shiva's Hologram - 9781803413341 (Nr. 355083215954)
- f***f (426)- Bewertung vom Käufer.Letzter MonatBestätigter KaufVery reasonable price for an impressive hardcover volume, in new condition, which is getting fairly scarce. Packaged very securely, posted quickly and arrived in perfect condition. Fast, friendly and helpful communication as well. (The first copy I ordered got 'lost' at the Global Shipping Centre - even with a tracking number. I was sent a full refund, without any questions - and used that to order this copy, which arrived without any hassles). All good!