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Allan Petretti's Coca-Cola Collectibles Price Guide 12th edition is an excellent resource to price pre-1970 Coca-Cola advertising memorabila by condition as condition is everything and he provides a picture on on how to rate condition as to price and value. Almost all color photographs from business items such as signs, clocks, carriers, thermometers, to personal give away items such as cards, knives, openers, toys and more. It also features and helps warn you of fake, fantasy, and reproduced, items which are basically worthless. Thousands of Coca-Cola Collectors consider this the Coke Collector's Bible, so to speak. It is a great resource for Antique dealers or anyone who collects antique advertising memorabilia.
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WHEN YOU HAVE A BUSINESS YOU MUST HAVE TOOLS TO OPERATE ANY TYPE OF BUSINESS FROM A MECHANIC TO RETAIL SALES. THE COCA COLA PRICE GUIDE HAS BEEN A LONG TIME COMING EVEN IF WE KNEW THE VALUE OF COCA COLA COLLECTIBLES HAS BEEN GOING UP SINCE THE 11TH EDITION. JUST TO SHOW YOU THAT WE NEEDED NEW KNOWLEDGE, TAKE THE 24" PORCELAIN BUTTON SIGN AND IT WAS $600.00 IN THE 11TH EDITION AND IN THE 12TH EDITIONS THE SAME SIGN IS $1000.00. SO FOR INVESTORS IN COCA COLA COLLECTIBLES WE SAW THE PROFIT WE HAD MADE FOR INVESTING AND OWNING COCA COLA COLLECTIBLES AND FOR THE RETAILERS WE SAW THAT WE HAD BEEN SELLING THE SIGN TOO LOW EVEN WHEN WE HAD SEEN THE PRICE WE WERE PAYING FOR THEM KEEP CLIMBING. SO IF YOU ARE GOING TO BE IN A BUSINESS OR AN INVESTOR YOU NEED TOOLS AND GUILD LINES TO FOLLOW TO BE PROFITABLE IN BUYING AND SELLING. THIS NEW BOOK IS A SUPER BOOK AND I HAVE COCA COLA ITEMS THAT I WOULD NOT SELL SINCE I KNEW THERE WAS A NEW BOOK COMING OUT AND I WANTED TO KNOW THE ESTABLISHED VALUE OF WHAT I OWNED BEFORE IT HIT THE MARKET PLACE. THE BOOK IS A GUIDE LINE AND YOU MUST VIEW IT THAT WAY AND KNOW THAT YOU MAY NOT GET 100% OF THE NEW PRICES BECAUSE THE BUYER MARKET MUST BECOME USE TO THE NEW VALUE OF THE ITEMS BUT ALSO AS AN INVESTOR OF THESE COLLECTIBLES IT LETS YOU KNOW THAT IF YOU DON'T NEED TO SELL AT THE TIME YOU MAY WANT TO HOLD YOUR ITEMS UNTIL THE NEW VALUE CATCHES UP WITH THE ITEMS. MY VIEWS ARE FROM YEARS IN MANAGEMENT AND SALES. I AM ALSO A COCA COLA COLLECTOR AND WHEN YOU LOOK UP THE HIGHER PRICED ITEMS YOU HAVE AND YOU SEE THE GAIN IN VALUE IT LETS YOU KNOW YOU ARE ON THE RIGHT TRACK AND PROUD THAT YOU INVESTED IN THE ITEMS YOU HAVE. IT ALSO GUARANTEES YOU THAT YOU ARE MOST LIKELY GOING TO GET 100% OF WHAT YOU PAID FOR THE COCA COLA COLLECTIBLES AND A PROFIT TO GO WITH YOUR ITEM. SO THE GUIDE JUST LETS YOU KNOW THERE IS A STRONGER BUYER MARKET COMING AND YOU MAY HIT IT NOW OR YOU MAY HAVE TO LET THE MARKET ADJUST FOR A YEAR OR WHEN EVER YOU CAN GET WHAT YOU ARE ASKING FOR YOUR ITEMS IF YOU WISH TO SELL AT THIS TIME. SO TO RECAP YOU MUST LOVE THE FACT THAT WE HAVE A NEW GUIDE LINE AND NOTHING TO REALLY DISLIKE ABOUT GETTING THE NEW BOOK AND YOU HAVE NO CHOICE WHERE TO BUY OR NOT SINCE YOU NEED THE TOOLS TO CONDUCT YOUR BUSINESS OR INVESTMENTS.Vollständige Rezension lesen
Use this book almost every day, replaced an earlier edition. This "IS" the book to have to keep up with Coca-Cola items from years gone by. While I do have other book sources, this is number one. If and when the next edition comes out, I will surly buy it also. This new edition seems much easier to locate items and use. Glad I bought it.
This is a very informative book for the novice or the master collector. The quality of the book is great the pricing was the same.If you have an item from COCA COLA it may not be in the book since there were so many items made over the years. Remember the value set is not absolute , an item is only worth what someone will pay you for it or what you are will to pay to get it.
Although a good lot of what I was looking for was in this book, there's a lot that's not. And not enough info on current reproductions. Still, a great resource book. Recommended.
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