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Ansteckend: Warum sich die Dinge durchsetzen von Jonah Berger: gebraucht-
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eBay-Artikelnr.:285318816620
Artikelmerkmale
- Artikelzustand
- Publication Date
- 2013-03-05
- Pages
- 256
- ISBN
- 9781451686579
- Book Title
- Contagious : Why Things Catch on
- Item Length
- 8.4 in
- Publisher
- Simon & Schuster
- Publication Year
- 2013
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Consumer Behavior, General, Advertising & Promotion
- Item Width
- 5.5 in
- Item Weight
- 12.4 Oz
- Number of Pages
- 256 Pages
Über dieses Produkt
Product Information
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious , Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
Product Identifiers
Publisher
Simon & Schuster
ISBN-10
1451686579
ISBN-13
9781451686579
eBay Product ID (ePID)
117138165
Product Key Features
Book Title
Contagious : Why Things Catch on
Format
Hardcover
Language
English
Topic
Marketing / General, Consumer Behavior, General, Advertising & Promotion
Publication Year
2013
Illustrator
Yes
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
8.4 in
Item Height
0.9 in
Item Width
5.5 in
Item Weight
12.4 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.153.B463 2012
Reviews
If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy., Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious , now we do, too., An exegesis on how ideas really 'go viral' (hint: the internet gets too much credit) by a marketing wunderkind., eoeIf you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy.e, eoeJonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.e, eoeWhy do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious , now we do, too.", If you are seeking a bigger impact, especially with a smaller budget, you need this book. Contagious will show you how to make your product spread like crazy., The book is just plain interesting. Berger's cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on., eoeContagious contains arresting e" and counterintuitive e" facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.e, Contagious contains arresting - and counterintuitive - facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator's ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives., An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics., eoeJonah Berger is the rare sort who has studied the facts, parsed it from the fictione"and performed groundbreaking experiments that have changed the way the experts think. If theree(tm)s one book youe(tm)re going to read this year on how ideas spread, ite(tm)s this one.e, Contagious contains arresting -- and counterintuitive -- facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns., eoeThe book is just plain interesting. Bergere(tm)s cases are not only topical and relevant, but his principles seem practical and are easily understood. . . . I have a strong feeling that this book will catch on.e, Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction-and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction--and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one., A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain 'how word of mouth and social influence work . . . [to] make any product or idea contagious., Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious , now we do, too.", eoeAn infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.e, Jonah Berger is the rare sort who has studied the facts, parsed it from the fiction-and performed groundbreaking experiments that have changed the way the experts think. If there's one book you're going to read this year on how ideas spread, it's this one.
Copyright Date
2012
Lccn
2012-034583
Dewey Decimal
658.834
Dewey Edition
23
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Can't put it down!
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A fresh perspective on marketing.
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- 12. Nov. 2013
Highly recommended to someone who tries to understand how to advertise.
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good reading
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