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I'm almost 70 and any type of shadow I wore on my lids transferred to the hoods and vice versa. I ordered this after searching for videos and reviews of makeup for hooded eyes. This really works; no more transfer. Not sure about the brightening, as my natural dark shadows still show through. But anything I use on top of it to disguise the shadows stays right where I put it, as do cream and powder shadows.
I have tried other primers but I tend to have very oily lids. This is magic, I prefer the squeeze tube version over the genie bottle... more bang for your buck with less hassle. This also can work as a great spot concealer for mineral makeup. Urban Decay Primer Potion grabs onto color and makes it look flawless. I wish I had known about this product growing up. I bought this product for professional use when I do client's makeup. There is nothing I dislike about the product except the genie bottle design which has been corrected. Other primers work okay on very oily lids for a few hours, Urban Decay doesn't stop until you take it off. It works on sensitive eyes and is suitable for contact wearers. Crease proof vibrant eyeshadow for everyone.
I first purchased this product about 3 years ago. I saw a makeup tutorial on you tube showing awesome colors and of course had to try this magic potion to see if i myself could achieve the bright colors. This is the best eyeshadow primer out there in my personal opinion. I have tried others and nothing makes my eyeshadow stay put ALL day long as well as make the colors so vibrant and pigmented. This product showed me that I dont have to top dollar on name brand eye shadow to get the high pigmented bright colors. Even cheap shadows stand out with this primer underneath. This is what I use on my self and my clients as well. I simply love it and hope they never, ever discontinue it! :)
If you've never tried Urban Decay primer: stop reading these reviews and order immediately. I never write reviews, but had to for this. I promise, this will change your life! I used eye shadow from all different colors and manufacturers. By placing a small dab on your lid, your shadow will last ALL day (or night)! When I go out at night and start dancing, I end up sweating a TON. Even through hours of dancing my eye shadow looks FANTASTIC. I'm also pretty cheap and don't like spending $$ on makeup. When I heard the price I said I wasn't going to waste my money, and creases in my shadow would just have to be OK. My friend let me try hers once and I was hooked. And the tube lasts almost the whole year with daily use. Trust me once you try this, you'll never go back!!!
I used 2 faced, benefits and even Dior primers, rate them as ok. But, since I started using this product, I absolutely won't wear any eye makeup without it! My shadow colors are vibrant and OMG last all day and sometimes late into after midnight hours. Love that I dont have to touch up! We go to Vegas 2-3 times a year, so you know about staying up late! Price isn't bad and a little does go a long way. I love the nude, but the sin goes on nice too. It turns into a pretty lavender shimmer. I just use a crease color and mascara and ready to go. Really, I hope they never discontinue this product!