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Switch: How to Change Things When Change Is Hard von Dan Heath and Chip Heath...-
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eBay-Artikelnr.:226108154819
Artikelmerkmale
- Artikelzustand
- ISBN
- 9780385528757
- Book Title
- Switch : How to Change Things When Change Is Hard
- Item Length
- 8.5 in
- Publisher
- Crown Publishing Group, T.H.E.
- Publication Year
- 2010
- Format
- Hardcover
- Language
- English
- Item Height
- 1.1 in
- Genre
- Self-Help, Psychology, Business & Economics
- Topic
- Personal Growth / General, Organizational Behavior, General, Personality, Self-Management / General, Organizational Development
- Item Width
- 5.8 in
- Item Weight
- 16 Oz
- Number of Pages
- 320 Pages
Über dieses Produkt
Product Information
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick . Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch , the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: - The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients - The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping - The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0385528752
ISBN-13
9780385528757
eBay Product ID (ePID)
73521144
Product Key Features
Book Title
Switch : How to Change Things When Change Is Hard
Format
Hardcover
Language
English
Topic
Personal Growth / General, Organizational Behavior, General, Personality, Self-Management / General, Organizational Development
Publication Year
2010
Genre
Self-Help, Psychology, Business & Economics
Number of Pages
320 Pages
Dimensions
Item Length
8.5 in
Item Height
1.1 in
Item Width
5.8 in
Item Weight
16 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Bf637.C4h43 2010
Reviews
"Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' WithSwitchthey have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestsellerMade to Stick. Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider…Switchis crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. InSwitch, brothers Chip and Dan Heath--authors of the best-sellingMade to Stick--survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making." --Time "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestsellingMade to Stickreturn with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, "Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the bestselling Made to Stick-- survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." -- Business Week, "Witty and instructive…The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. …For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider… Switch is crammed with stories…covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works…Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again…Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, "Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories . . . covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the bestselling Made to Stick-- survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." -- Business Week " Switch is a fantastic book. . . . Rather than just describing a problem or exposing why we make mistakes, the Heath brothers discuss why change is so hard, and then give a short list of concrete steps to follow. . . . It's an inspiring book, to be sure, all the more so because it's not just about changes that others have accomplished, but about how you can start some change yourself." -- Wired "[Through] lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut." -- Publishers Weekly, "Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider... Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com, “Witty and instructive&The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives-tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. &For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction.� --The Wall Street Journal “’Your brain is not of one mind,’" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider& Switch is crammed with stories&covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration.� --Fort Worth Star-Telegram “Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works&Even when change isn't easy, it's often worth making.� --Time “Dan and Chip Heath have done it again&Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read.� --BusinessWeek.com “No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. “ --Smartmoney.com From the Hardcover edition., "Witty and instructive...The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower,' 'leadership' and other easier-said-than-done solutions. ...For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction." --The Wall Street Journal "'Your brain is not of one mind,'" say the brothers Heath, co-authors of the bestseller Made to Stick . Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider... Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration." --Fort Worth Star-Telegram "Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch , brothers Chip and Dan Heath--authors of the best-selling Made to Stick --survey efforts to shape human behavior in search of what works...Even when change isn't easy, it's often worth making." --Time "Dan and Chip Heath have done it again...Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read." --BusinessWeek.com "No one likes change. Trouble is, of course, that everyone probably needs at least some of it. Here, the authors of the bestselling Made to Stick return with a book that looks at all aspects of change in human lives, from dieting to spending, from corporations to governments...a readable, entertaining and thought-provoking book. " --Smartmoney.com
Copyright Date
2010
Lccn
2009-027814
Dewey Decimal
303.4
Dewey Edition
22
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Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:226108154819
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Verkäuferbewertungen (177)
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First Edition Michener’s Alaska! Beautiful, pristine condition. Really fast shipping. Thank you so much. I’m saving this seller.
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Only received one of the two stickers (the green ones), but for the price i’m not upset!
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Very happy thanks
Produktbewertungen & Rezensionen
Relevanteste Rezensionen
- 09. Mär. 2018
Great Book
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: TIL5zA-0TJq@Deleted
- 27. Jun. 2022
Taking the stress out of change
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: second.sale
- 31. Dez. 2015
Switch by the Heath brothers: worth every penny
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: goodwillsoutherncalifornia12
- 13. Mär. 2020
Switch the way you try to do change.
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: dreambooks_co
- 02. Jul. 2018
Speaks volumne on the elephant, rider and path. Great concept to apply to one's business.
Bestätigter Kauf: JaZustand: GebrauchtVerkauft von: thrift.books
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