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INSIDE COCA-COLA: LEBENSGESCHICHTE EINES CEOs vom Bau des von Neville Isdell & David-

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INSIDE COCA-COLA: A CEO'S LIFE STORY OF BUILDING THE By Neville Isdell & David
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“Book is in Like New / near Mint Condition. Will include dust jacket if it originally came with ...
ISBN-10
1250013712
Publication Name
St. Martin's Griffin
Type
Paperback
ISBN
9781250013712
Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Item Length
8.2 in
Publisher
St. Martin's Press
Publication Year
2012
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.6 in
Author
Neville Isdell, David Beasley
Genre
Business & Economics
Topic
Corporate & Business History
Item Width
5.5 in
Item Weight
9.2 Oz
Number of Pages
288 Pages

Über dieses Produkt

Product Information

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival. Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken the pause that refreshes. It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

Product Identifiers

Publisher
St. Martin's Press
ISBN-10
1250013712
ISBN-13
9781250013712
eBay Product ID (ePID)
113341890

Product Key Features

Book Title
Inside Coca Cola : a Ceo's Life Story of Building the World's Most Popular Brand
Author
Neville Isdell, David Beasley
Format
Trade Paperback
Language
English
Topic
Corporate & Business History
Publication Year
2012
Illustrator
Yes
Genre
Business & Economics
Number of Pages
288 Pages

Dimensions

Item Length
8.2 in
Item Height
0.6 in
Item Width
5.5 in
Item Weight
9.2 Oz

Additional Product Features

Intended Audience
Trade
Reviews
"Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." - Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." - Financial Times  "Reading this book is much like listening to your grandfather tell his life story-if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." - Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." - Business Standard (India), For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading., A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business., "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times  "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), "Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership." -- Publishers Weekly (starred review) "For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading." -- Financial Times "Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general." -- Booklist "A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business." -- Business Standard (India), Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general., Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.

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Condition was most excellent. Returned for credit. This guidebook has (3) editions, 1992, 1996 and 2010. The cover shown on the item description is the 2010 edition. Both the 1992 and 1996 edition have the same but different covers. Since I already have the 1992 edition, I was seeking the 2010 edition as shown as that edition is more likely to have changes. I was sent the 1996 edition and presently in the return and refund process.
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