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MARISSA MAYER UND DER KAMPF UM DIE RETTUNG VON YAHOO! von Nicholas Carlson (Hardcover 2015)-
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“Ex-Library. Dust jacket is covered with an Acetate cover. Minor shelf wear. See pic.”
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Standort: Yorba Linda, California, USA
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eBay-Artikelnr.:204044764781
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- “Ex-Library. Dust jacket is covered with an Acetate cover. Minor shelf wear. See pic.”
- Country/Region of Manufacture
- Bhutan
- ISBN
- 9781455556618
- Book Title
- Marissa Mayer and the Fight to Save Yahoo!
- Publisher
- Grand Central Publishing
- Item Length
- 9.5 in
- Publication Year
- 2015
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.2 in
- Genre
- Biography & Autobiography, Business & Economics
- Topic
- Industries / Computers & Information Technology, Leadership, Reference, E-Commerce / Internet Marketing, Industries / Media & Communications, Business
- Item Weight
- 20.8 Oz
- Item Width
- 6.5 in
- Number of Pages
- 368 Pages
Über dieses Produkt
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1455556610
ISBN-13
9781455556618
eBay Product ID (ePID)
201668104
Product Key Features
Book Title
Marissa Mayer and the Fight to Save Yahoo!
Number of Pages
368 Pages
Language
English
Topic
Industries / Computers & Information Technology, Leadership, Reference, E-Commerce / Internet Marketing, Industries / Media & Communications, Business
Publication Year
2015
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
20.8 Oz
Item Length
9.5 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
2014-040842
Dewey Edition
23
Reviews
The New York Times says the book is "a lot of fun to read" and "an impressive feat." The New York Times also writes, "As Nicholas Carlson demonstrates in MARISSA MAYER AND THE FIGHT TO SAVE YAHOO!, a vivid account of her vertiginous career climb, Mayer is worth paying attention to for reasons that transcend gender. Carlson presents her as a complex personality who defies most stereotypes."--, "Good books about business and its leaders often come in two forms: a book with a message but without a gripping narrative to tell it, or a compelling narrative bereft of a message. In this extraordinary tale, Nick Carlson takes the reader on an amazing roller-coaster ride, traversing Yahoo's ups and downs, and in the end leaving us not just with memories of a thrilling ride but with wisdom. Once, Yahoo was King of the Internet. Over its two decades, Yahoo recruited able leaders who, despite previous successes, stumbled. Sometimes they were at fault. Sometimes they were defeated by forces Hercules could not control. Among the many virtues of this book is that Nick Carlson strives to understand, not punish, the amazing cast of characters in this long-playing drama. Memories will linger long after this roller coaster stops."-- Ken Auletta, author and Annals of Communications writer, The New Yorker
Dewey Decimal
338.7/6102504092 B
Synopsis
A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo! is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape., A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? MARISSA MAYER AND THE FIGHT TO SAVE YAHOO is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape., A page-turning narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of 38. When Yahoo hired star Google executive Mayer to be its CEO in 2012 employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them there was Mayer's face and one word: HOPE. But one year later, Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room and, behind it, a question: Was Mayer actually going to be able to do this thing? Marissa Mayer and the Fight to Save Yahoo is the inside story of how Yahoo got into such awful shape in the first place, Marissa Mayer's controversial rise at Google, and her desperate fight to save an Internet icon. In August 2011 hedge fund billionaire Daniel Loeb took a long look at Yahoo and decided to go to war with its management and board of directors. Loeb then bought a 5% stake and began a shareholder activist campaign that would cost the jobs of three CEOs before he finally settled on Google's golden girl Mayer to unlock the value lurking in the company. As Mayer began to remake Yahoo from a content company to a tech company, an internal civil war erupted. In author Nicholas Carlson's capable hands, this riveting book captures Mayer's rise and Yahoo's missteps as a dramatic illustration of what it takes to grab the brass ring in Silicon Valley. And it reveals whether it is possible for a big lumbering tech company to stay relevant in today's rapidly changing business landscape.
LC Classification Number
HD9696.8.U64Y3437
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