Synopsis
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on it The four strategies companies use to launch and grow brands successfully How to use strategy-integrated metrics to promote continuous learning in organizations How to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth in your organization for years to come., Regardless of the size and market strength of your firm, your resources and capabilities are ultimately limited. It is by concentrating these resources that you can magnify your company's core competencies and find a strategic competitive advantage. While it's hard to resist the siren song of consultants who suggest complex and multi-faceted approaches, Marta Dapena Barón makes a compelling argument for constraining your commercial choices as the best method to unlock growth. You'll discover how to address the six fundamental questions that determine the success of any commercial endeavor. You'll also learn how to tightly integrate your strategic planning with tactical execution, coordinating cross-functional teams through simple and effective operational benchmarks. The accessible advice in Big Picture Strategy will improve your organization's ability to learn from its strategy-to-execution efforts, drive customer retention and loyalty, increase your marketing efficiency and efficacy, and differentiate your brand. Ideal for business leaders seeking an actionable and effective approach to commercial strategy that delivers results, this book is your roadmap to simplifying and focusing your approach to commercial success. Book jacket.
