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Das Ende der Mode: Wie Marketing das Bekleidungsgeschäft für immer veränderte-
by Agins, Teri | PB | VeryGood
US $6,29
Ca.EUR 5,66
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eBay-Artikelnr.:194878082176
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 0060958200
- Book Title
- End of Fashion : How Marketing Changed the Clothing Business Forever
- Publisher
- HarperCollins
- Item Length
- 8.1 in
- Publication Year
- 2000
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Design, Social Science, Business & Economics
- Topic
- Marketing / General, Fashion & Accessories, Popular Culture, Industries / Fashion & Textile Industry, Marketing / Research
- Item Weight
- 9.4 Oz
- Item Width
- 5.8 in
- Number of Pages
- 352 Pages
Über dieses Produkt
Product Identifiers
Publisher
HarperCollins
ISBN-10
0060958200
ISBN-13
9780060958206
eBay Product ID (ePID)
1710928
Product Key Features
Book Title
End of Fashion : How Marketing Changed the Clothing Business Forever
Number of Pages
352 Pages
Language
English
Topic
Marketing / General, Fashion & Accessories, Popular Culture, Industries / Fashion & Textile Industry, Marketing / Research
Publication Year
2000
Illustrator
Yes
Genre
Design, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
9.4 Oz
Item Length
8.1 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Trade
LCCN
00-039024
Dewey Edition
21
TitleLeading
The
Dewey Decimal
687/.068/8
Synopsis
A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling., The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal , reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling., The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling., A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal , reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers, the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
LC Classification Number
HD9940.A2A35 2000
Artikelbeschreibung des Verkäufers
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