Product Strategy for High Technology Companies by Michael E. McGrath (2000, Hardcover, Revised edition)

Mcgraw-Hill Education

0071362460

9780071362467

1751957

Product Strategy for High Technology Companies

Michael E. Mcgrath

Hardcover

English

Revised

Marketing / General, Industrial Management, Technical & Manufacturing Industries & Trades, Strategic Planning

2000

Technology & Engineering, Business & Economics

400 Pages

9.3in

1.2in

6.3in

24.4 Oz

Hd30.28.M3837 2001

Revised Edition

2

Part I: Framework for Product Strategy. 1. Strategy Requires Vision. 2. Aligning Vision and Strategy. 3. Building the Foundation: Product Platform Strategy. 4. Defining the Offerings: Product Line Strategy. 5. Addressing Market Realities: the MPP Framework. 6. Successful Expansion Paths: The Leveraged Expansion Framework. Part II: Competitive Strategy. 7. Achieving Sustained Differentiation Using Vectors of Differentiation. 8. Product Pricing Strategy. 9. Taking Advantage of First-to-Market and Fast-Follower Strategies. 10. Thinking Globally About Product Strategy. 11. Understanding the Opportunities and Risks of Cannibalization. Part III: Growth Strategies. 12. Highways to Rapid Growth. 13. Growth Through Acquisitions. 14. Growth Through New Ventures. 15. Growth Through Innovation. Part IV: The Process of Product Strategy. 16. Strategic Balance and Portfolio Management. 17. Process Elements.

2001

00-055928

658.4/012

Trade

21

Yes