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Advocacy: Championing Ideas and Influencing Others by John A. Daly (English) Pap
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eBay-Artikelnr.:156194539657
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780300188134
- Book Title
- Advocacy
- ISBN
- 9780300188134
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Advocacy: Championing Ideas and Influencing Others
- Item Height
- 225 mm
- Publisher
- Yale University Press
- Subject
- Business
- Item Weight
- 521 g
- Item Width
- 152 mm
- Number of Pages
- 400 Pages
Über dieses Produkt
Product Information
Lots of people have good ideas, but very few are ever enacted. What steps can you take to ensure that your own good ideas are realized? When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: it wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea-the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
Product Identifiers
Publisher
Yale University Press
ISBN-13
9780300188134
eBay Product ID (ePID)
115686542
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Advocacy: Championing Ideas and Influencing Others
Publication Year
2012
Subject
Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
225 mm
Item Weight
521 g
Item Width
152 mm
Additional Product Features
Country/Region of Manufacture
United States
Artikelbeschreibung des Verkäufers
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- GB 293967539
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