Das Magazin in Amerika, 1741-1990 von Tebbel, John; Zuckerman, Mary Ellen-
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Artikelmerkmale
- Artikelzustand
- Akzeptabel
- Hinweise des Verkäufers
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780195051278
- Subject Area
- Language Arts & Disciplines, Science
- Publication Name
- Magazine in America, 1741-1990
- Publisher
- Oxford University Press, Incorporated
- Item Length
- 9.6 in
- Subject
- Life Sciences / Botany, Publishing
- Publication Year
- 1991
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.5 in
- Item Weight
- 30.8 Oz
- Item Width
- 6.5 in
- Number of Pages
- 448 Pages
Über dieses Produkt
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0195051270
ISBN-13
9780195051278
eBay Product ID (ePID)
1997540
Product Key Features
Number of Pages
448 Pages
Language
English
Publication Name
Magazine in America, 1741-1990
Subject
Life Sciences / Botany, Publishing
Publication Year
1991
Type
Textbook
Subject Area
Language Arts & Disciplines, Science
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
30.8 Oz
Item Length
9.6 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
LCCN
90-007874
Dewey Edition
20
Dewey Decimal
051/.09
Synopsis
In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers, providing the first comprehensive one-volume history of the media. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine by Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too,: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review) to the offbeat (like Semiotext(e), which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses, whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses. No pay"). The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the media and its history., Already popular in England, the magazine did not appear in America until 1741, the last of the print media to be established in the New World. Pioneered by Benjamin Franklin, Thomas Paine, and Noah Webster, these first periodicals were written for an elite, and often slavishly followed the patterns established by their British predecessors. Today, American magazine publishing is the most innovative in the world and, far from elitist, reaches a mass market of millions. In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers, providing the first comprehensive one-volume history of the medium. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine of Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated, and includes a history of the business press. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review) to the offbeat (like Semiotext, which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses, whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses. No pay."). Along the way we find dozens of surprising details, even about the most familiar magazines; how many readers know, for example, that in the early part of this century, the publishers of Cosmopolitan wanted to establish a "Cosmopolitan University," and that they also tried to purchase Cuban independence from the Spanish for $100 million? The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the medium and its history., Already popular in England, the magazine did not appear in America until 1741, the last of the print media to be established in the New World. Pioneered by Benjamin Franklin, Thomas Paine, and Noah Webster, these first periodicals were written for an elite, and often slavishly followed the patterns established by their British predecessors. Today, American magazine publishing is the most innovative in the world and, far from elitist, reaches a mass market of millions. In this new volume, John Tebbel and Mary Ellen Zuckerman do for magazines what Tebbel did for book publishing in Between Covers , providing the first comprehensive one-volume history of the medium. This carefully researched and sweeping work ranges from tales of the earliest magazines, The General Magazine of Benjamin Franklin and American Magazine by Andrew Bradford, to contemporary giants such as TV Guide and Sports Illustrated , and includes a history of the business press. There are sections devoted to women's magazines--surprisingly diverse and widespread, even in the 19th century--and to periodicals for black Americans--an area most often overlooked in media history. All of the big names of magazine publishing are here, too: Hearst, the Harper Brothers, and Henry Luce, whose Time revolutionized the way news was reported, and whose Life became known as "America's magazine." Tebbel and Zuckerman cover an impressive array of magazines, from the staid (like William F. Buckley's National Review ) to the offbeat (like Semiotext , which is aimed at "unidentified flying leftists, neo-pagans...and poetic terrorists"); and from the million-selling (which Ladies' Home Journal was the first to become in 1903) to the marginal (like The Masses , whose publishers invited Socialist Max Eastman to be editor with the succinct invitation, "You are elected editor of The Masses . No pay."). Along the way we find dozens of surprising details, even about the most familiar magazines; how many readers know, for example, that in the early part of this century, the publishers of Cosmopolitan wanted to establish a "Cosmopolitan University," and that they also tried to purchase Cuban independence from the Spanish for $100 million? The Magazine in America is packed with odd facts, candid portraits, and other insights into the world of magazine publishing. From accounts of business deals to anecdotes of the people involved, there is something for everyone interested in the medium and its history.
LC Classification Number
PN4832.T43 1991
ebay_catalog_id
4
Copyright Date
1991
Artikelbeschreibung des Verkäufers
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