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Auto Guys vs. Bohnenzähler: Der Kampf um die Seele des amerikanischen Geschäfts-

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Car Guys vs. Bean Counters: The Battle for the Soul of American Business
by Lutz, Bob | PB | Good
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Buch, das gelesen wurde, sich aber in einem guten Zustand befindet. Der Einband weist nur sehr geringfügige Beschädigungen auf, wie z.B. kleinere Schrammen, er hat aber weder Löcher, noch ist er eingerissen. Bei gebundenen Büchern ist der Schutzumschlag möglicherweise nicht mehr vorhanden. Die Bindung weist geringfügige Gebrauchsspuren auf. Die Mehrzahl der Seiten ist unbeschädigt, das heißt, es gibt kaum Knitter oder Einrisse, es wurden nur in geringem Maße Bleistiftunterstreichungen im Text vorgenommen, es gibt keine Textmarkierungen und die Randbereiche sind nicht beschrieben. Alle Seiten sind vollständig vorhanden. Genauere Einzelheiten sowie eine Beschreibung eventueller Mängel entnehmen Sie bitte dem Angebot des Verkäufers. Alle Zustandsdefinitionen aufrufenwird in neuem Fenster oder Tab geöffnet
Hinweise des Verkäufers
“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
1591846226
Book Title
Car Guys Vs. Bean Counters : the Battle for the Soul of American Business
Publisher
Penguin Publishing Group
Item Length
8 in
Publication Year
2013
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Bob Lutz
Genre
Biography & Autobiography, Business & Economics
Topic
Industries / Automobile Industry, Economics / Macroeconomics, General, Management, Business
Item Weight
7.8 Oz
Item Width
5.3 in
Number of Pages
272 Pages

Über dieses Produkt

Product Identifiers

Publisher
Penguin Publishing Group
ISBN-10
1591846226
ISBN-13
9781591846222
eBay Product ID (ePID)
150610759

Product Key Features

Book Title
Car Guys Vs. Bean Counters : the Battle for the Soul of American Business
Number of Pages
272 Pages
Language
English
Topic
Industries / Automobile Industry, Economics / Macroeconomics, General, Management, Business
Publication Year
2013
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Author
Bob Lutz
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
7.8 Oz
Item Length
8 in
Item Width
5.3 in

Additional Product Features

Intended Audience
Trade
Reviews
"This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM." -David E. Davis, Jr., former editor and publisher of Car and Driver   "This is exactly what you'd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read." -Stephen J. Girsky, vice chairman of General Motors   " Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan's management classic, My Years with General Motors ." - Fortune   "One of the most acute books about management and how companies work in practice that I have read in a long time. If anyone wants to know exactly how the US auto industry got into trouble, here is your guide." - Financial Times, "This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM." -David E. Davis, Jr., former editor and publisher of Car and Driver   "This is exactly what you'd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read." -Stephen J. Girsky, vice chairman of General Motors   " Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan's management classic, My Years with General Motors ." - Fortune, "This book should be required reading for every young person who seeks a business degree. That applies equally to the current management of GM." --David E. Davis, Jr., former editor and publisher of Car and Driver "This is exactly what you'd expect from Bob Lutz: no holds barred, no punches pulled, and no stone left unturned. It's a true insider's perspective and a great read." --Stephen J. Girsky, vice chairman of General Motors " Car Guys vs. Bean Counters is the best book written by an auto industry insider since Iacocca in 1984, and deserves to be shelved alongside Alfred P. Sloan's management classic, My Years with General Motors ." -- Fortune
Dewey Edition
22
Grade From
Twelfth Grade
Dewey Decimal
338.7/6292220973
Synopsis
"One of the most acute books about management and how com­panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou­ble, here is your guide." --John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top-quality crafts­manship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM's customers. Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry., "One of the most acute books about management and how com-panies work in practice that I have read in a long time. If anyone wants to know exactly how the U.S. auto industry got into trou-ble, here is your guide." --John Gapper, FINANCIAL TIMES When Bob Lutz got into the auto business in the early 1960s, CEOs knew that if you captured the public's imagination with innovative car design and top-quality crafts-manship, the money would follow. The "car guys" held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put its faith in numbers and spreadsheets. Determined to eliminate the "waste" and "personality worship" of the bygone creative leaders, management got too smart for its own good. With the bean counters firmly in charge, carmakers, and much of American industry, lost their single-minded focus on product excellence and their competitive advantage. Decline soon followed. In 2001, General Motors hired Lutz out of retirement with a mandate to save the company by making great cars again. As vice chairman, he launched a war against the penny-pinching number crunchers who ran the company by the bottom line and reinstated a focus on creativity, design, and cars and trucks that would satisfy GM's customers. Lutz's commonsense lessons, combined with a generous helping of fascinating anecdotes, will inspire readers in any industry., In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. Lutz's common sense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
LC Classification Number
HD9710.U6

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