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Reputationsmanagement: Der Schlüssel zu erfolgreicher Öffentlichkeitsarbeit und Corporate Comm-
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- Hinweise des Verkäufers
- “SIGNED AND INSCRIBED BY AUTHOR! Very Good Condition. Light, reasonable wear. Clean inside and out!”
- Book Title
- Reputation Management: The Key to Successful Public Relations and
- ISBN
- 9780415801850
- Subject Area
- Business & Economics, Language Arts & Disciplines
- Publication Name
- Reputation Management : the Key to Successful Public Relations and Corporate Communication
- Item Length
- 10 in
- Publisher
- Routledge
- Subject
- Business Communication / General, Communication Studies, Public Relations
- Publication Year
- 2010
- Type
- Textbook
- Format
- Uk-B Format Paperback
- Language
- English
- Item Height
- 1 in
- Item Width
- 7 in
- Item Weight
- 29.8 Oz
- Number of Pages
- 456 Pages
Über dieses Produkt
Product Information
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors - and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds. This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.
Product Identifiers
Publisher
Routledge
ISBN-10
0415801850
ISBN-13
9780415801850
eBay Product ID (ePID)
73771184
Product Key Features
Publication Name
Reputation Management : the Key to Successful Public Relations and Corporate Communication
Format
Uk-B Format Paperback
Language
English
Subject
Business Communication / General, Communication Studies, Public Relations
Publication Year
2010
Type
Textbook
Subject Area
Business & Economics, Language Arts & Disciplines
Number of Pages
456 Pages
Dimensions
Item Length
10 in
Item Height
1 in
Item Width
7 in
Item Weight
29.8 Oz
Additional Product Features
Edition Number
2
Lc Classification Number
Hd30.3
Edition Description
New Edition,Revised Edition
Reviews
Must read! - PRWeek I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm's corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant Communications Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference Board Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations, Must read! - PRWeek I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm's corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guideby Kim L. Hunter, founder and president/CEO of Lagrant Communications Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Managementand took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference Board Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations, "Must reading!" - PRWeek"I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with y firm's corporate clients, Reputation Management is a book I continually look for guidance." - Kim Hunter, founder and president/CEO of Lagrant Communications, Must read! - PRWeekI have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm's corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guide by Kim L. Hunter, founder and president/CEO of Lagrant CommunicationsReputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Management and took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference BoardPresented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations, Must read! - PRWeek I have over 25 years of experience in PR, but I still constantly seek ways to enhance my skills. When dealing with my firm "s corporate clients, Reputation Management is a book I continually look to for guidance. -Reviewed in PR Week Career Guideby Kim L. Hunter, founder and president/CEO of Lagrant Communications Reputation is an organization's most priceless asset, but most firms treat it as something that just happens when you're successful. Reputation Management doesn't preach. It provides you with powerful tools to understand, value, manage, and measure your reputation. While many reputation gurus ignore the importance of ethics, this book gives ethics an up-front chapter of its own. Reading the book, I couldn't help but wonder if Enron and many other firms devastated by scandals would be around today if their caretakers read Reputation Managementand took its contents seriously. -Randall Poe, Executive Director, Communications, The Conference Board Presented in conversational style, this book is a storehouse of state-of-the-art information on a range of topics relevant to public relations. This book also effectively blends scholarly and professional perspectives based on decades of experience at the highest levels of public relations practice. Professors John Doorley and Fred Garcia and their impressive list of contributing authors deserve kudos for offering the invaluable information contained in the book. A must read for advanced undergraduate and graduate students as well as public relations practitioners. -Krishnamurthy Sriramesh, Associate Professor, Nanyang Technological University, Singapore, and winner of the prestigious Pathfinder Award from the Institute for Public Relations
Table of Content
Preface 1. Reputation Management 2. Ethics and Communication 3. Media Relations 4. Social Media 5. Organizational Communication 6. Government Relations 7. Community Relations 8. Investor Relations 9. Global Corporate Communication 10. Integrated Communication 11. Issues Management 12. Crisis Communication 13. Corporate Responsibility 14. Public Relations Consulting 15. Challenges and Opportunities in Corporate and Organizational Communication
Copyright Date
2011
Target Audience
College Audience
Dewey Decimal
659.2
Dewey Edition
23
Illustrated
Yes
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