Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don't match the required ethical norms.
Produktkennzeichnungen
ISBN-10
3656695822
ISBN-13
9783656695820
eBay Product ID (ePID)
202520665
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
20 Seiten
Verlag
Grin Verlag
Publikationsname
The Role of Ethics in Advertising And The Effects of Social Media
Autor
Majed Almutairi
Format
Taschenbuch
Erscheinungsjahr
2014
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Booklet
Item Length
21cm
Item Height
1mm
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Item Width
14cm
Item Weight
45g
Buchreihe
Akademische Schriftenreihe Bd. V276141
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