Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social media with e-commerce, may just be the solution. With the mainstreaming of social networks, brands are establishing storefronts on Facebook, tweeting deals on Twitter, linking to social shopping sites, and integrating social media tools into their e-commerce platforms. And they are seeing impressive returns. With insights from consumer psychology and the experience of brands including Adidas, Apple, Burberry and Levi's the white paper "Social Commerce: Monetizing Social Media" by Dr Paul Marsden, social media strategist of Syzygy Group, provides an introduction to the emerging trends of social commerce and social shopping; what they are, how they work, and why they should be part of your digital marketing strategy.
Produktkennzeichnungen
ISBN-10
3640560310
ISBN-13
9783640560318
eBay Product ID (ePID)
98367987
Produkt Hauptmerkmale
Produktart
Lehrbuch
Sprache
Englisch
Anzahl der Seiten
32 Seiten
Verlag
Grin Publishing, Grin Verlag
Publikationsname
Social Commerce (English)
Autor
Paul Marsden
Format
Taschenbuch
Erscheinungsjahr
2010
Maße
Gewicht
103g
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
2mm
Ausgabe
Ausgabe Nr. 3 des Jahres 10, 1. Auflage
Serie
Akademische Schriftenreihe, Bd. V146286
Item Width
14cm
Sprachausgabe
Englisch
Seiten
32 Seiten
Item Weight
62g
Buchreihe
Akademische Schriftenreihe Bd. V146286
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