With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders. Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions. -- John Battelle, Business 2.0
Product Identifiers
Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780072262513
eBay Product ID (ePID)
95749841
Product Key Features
Author
Jeremy Wright
Publication Name
Blog Marketing
Format
Hardcover
Language
English
Subject
Computer Science, Marketing
Publication Year
2006
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
231mm
Item Width
160mm
Item Weight
621g
Additional Product Features
Title_Author
Jeremy Wright
Country/Region of Manufacture
United States
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