Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
Produktkennzeichnungen
ISBN-10
1137529547
ISBN-13
9781137529541
eBay Product ID (ePID)
216218333
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
296 Seiten
Verlag
Macmillan Higher Education, Macmillan Education Uk
Publikationsname
Media Writing
Autor
Craig Batty
Format
Taschenbuch
Erscheinungsjahr
2016
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
2cm
Ausgabe
Ausgabe Nr. 2 des Jahres 16
Item Width
13cm
Mitautor
Sandra Cain
Item Weight
375g
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