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Keyword Relevance in Search Engine Optimization von Tze Ping Khor (2014, Taschenbuch)

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Produktinformation

Master's Thesis from the year 2014 in the subject Computer Science - Internet, New Technologies, grade: 2.5, Open University Malaysia (Faculty of Information Technology & Multimedia Communication), course: Master of Information Technology, language: English, abstract: The world of search engines has long been dominated by Google and most internet marketers know that they need to get their websites listed on the first page on Google or risk being totally unseen by their online customers. Almost everyone who is on the internet will search using a search engine for the information they want and rely almost completely on the information given on the first page of the search engine results page. It can be unfortunate for a company which can offer the products its customers want but unfortunately it cannot be found on the first few pages of a search engine retrieved pages. This has created a demand for search engine optimization companies which cater towards individuals and companies hoping to get their website listed on the first page of Google but not knowing how to. The work of search engine optimization is also fraught with errors as search engines like Google keep changing their search algorithms in their quest to perfect their search ability and this means the rules for search engine optimization are always changing too. As content may remain the same it is thus important to be able to find a way to measure the content of a website to determine its relevance for search engines to retrieve a desired webpage. One way to measure the content is to determine the amount of important keywords which make up the content and thus the purpose of this research is to determine the relevance of keywords in today's demanding search technology such as those used by Google and Yahoo. This research also attempts to find out what are the other factors (e.g. social media interest) besides keywords which will help a website to rise to the top of a search engine results page.

Produktkennzeichnungen

ISBN-10
3656709793
ISBN-13
9783656709794
eBay Product ID (ePID)
203474425

Produkt Hauptmerkmale

Sprache
Englisch
Anzahl der Seiten
100 Seiten
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Verlag
GRIN Verlag
Autor
Tze Ping Khor
Buchtitel
Keyword Relevance in Search Engine Optimization
Format
Taschenbuch
Erscheinungsjahr
2014
Buchreihe
Akademische Schriftenreihe Bd. V278141

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
7mm
Item Width
14cm
Item Weight
157g

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Keyword Relevance in Search Engine Optimization von Tze Ping Khor (2014, Taschenbuch)

Über dieses Produkt

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