Thesis (M.A.) from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Today Facebook is considered as one of the most popular platforms for online social networking among youth, and - as many researches show - university students. The purpose of this study is to assess the impact of social networking sites i.e. Facebook on students' academic performance. The study was carried out in Wollega University with regular undergraduate students in focus. A questionnaire was designed to assess impact of Facebook usage on Student and was administered to 384 students' selected using stratified sampling technique. Variables identified are time spent on Facebook, addiction to Facebook and academic performance. The Pearson product-moment correlation coefficient was used to examine the relationship between addiction to Facebook and time spent on Facebook and students' academic performance. Furthermore, a multiple linear regression was carried out to determine the relative contribution of addiction to Facebook and time spent on Facebook to students' academic performance. An analysis of the results was carried out using the SPSS software package. And the findings of this study shows that time spent on Facebook and addiction to it negatively and significantly affects students' academic performance.
Produktkennzeichnungen
ISBN-10
3656709823
ISBN-13
9783656709824
eBay Product ID (ePID)
203499926
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
68 Seiten
Verlag
Grin Verlag
Publikationsname
Impact of Facebook Usage On Students Academic Performance
Autor
Fromsa Bedassa
Format
Taschenbuch
Erscheinungsjahr
2014
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Pb
Item Length
21cm
Item Height
5mm
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Item Width
14cm
Item Weight
112g
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