The mobile gaming market is defined as the ensemble of companies that support the production, development, advertisement and distribution of video games to be played on non-traditional handheld devices. Three important steps in the history of the mobiles games value chain jeopardized many companies' ability to monetize their games. Even though the mobile gaming industry is relatively young, figures from year 2013 show that global revenues are large. Moreover the rising digitization of the products, coupled with a strong democratization of the Internet and an increase in the smartphones and tablets' penetration is stimulating market growth. Another factor favouring growth is the exponential diffusion of free-to-play games effectively transforming the mobile gaming market from a product into a service industry. This books wants to convey to the reader that companies in the industry need to adapt to the market's rapid transformations by quickly converting their business model as to include consumer analysis and big data analytics.
Produktkennzeichnungen
ISBN-10
3659907138
ISBN-13
9783659907135
eBay Product ID (ePID)
231190189
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
52 Seiten
Verlag
Lap Lambert Academic Publishing
Publikationsname
Mobile Game Marketing And Consumer Behaviour
Autor
Federico Caiulo
Format
Taschenbuch
Erscheinungsjahr
2016
Zusätzliche Produkteigenschaften
Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
22cm
Item Height
3mm
Item Width
15cm
Item Weight
96g
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