Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Meistverkauft in Studium & Erwachsenenbildung
Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Hier sparen: Studium & Erwachsenenbildung
I had to buy this book for a college class, "Principles of Advertising." I couldn't locate an inexpensive copy of the U.S. version, but it turns out the ISE (International Student Edition) is the exact same thing as the U.S. version but for less-than-half the price. I compared the table of contents with my instructor's U.S. version, and it all checked out the same. The cover page is different, but so far, all the images inside are also the same as her copy. I think it's terrible that publishers charge one price to U.S. residents, and another to the rest of the world, which cannot afford the U.S. price.
Great book, as described, and all I need to pass Marketing
Bestätigter Kauf: Ja | Artikelzustand: Gebraucht
This book is very well written and features a lot of really helpful examples. The text is very interesting and very accurate. The kind of material I'd expect from McGraw-Hill.