China has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
Product Identifiers
Publisher
Taylor & Francis Ltd
ISBN-13
9780415403092
eBay Product ID (ePID)
94497751
Product Key Features
Author
Hong Liu
Publication Name
Chinese Business: Landscapes and Strategies
Format
Paperback
Language
English
Subject
Business
Publication Year
2008
Type
Textbook
Number of Pages
206 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
408g
Additional Product Features
Title_Author
Hong Liu
Country/Region of Manufacture
United Kingdom
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