MOMENTAN AUSVERKAUFT

Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling von Ragesh Ragavan Pillai (2014, Taschenbuch)

Über dieses Produkt

Produktinformation

Master's Thesis from the year 2013 in the subject Business economics - Miscellaneous, University Of Wales Institute, Cardiff, course: MBA, language: English, abstract: Brands and brand equity are two of the most powerful concepts in current marketing thinking. The reason' why' it is of importance can be plainly seen by the enduring value it has for the consumers. Even if the tangible wealth of the company is no more brands endures and in the case of powerful brands is worth more than the tangibles. This power and indestructible quality of brands is because, it exists inside the mind of the customer and not outside. Its value is determined by the force it has in the mind of the customers in making a positive response to buy the product. While critically evaluating the outcomes of various research and analysis, here it's clearly shows, the Kentucky Fried Chicken has obtains perdurable Brand value, Brand Image as a result of brand Awareness and has a higher range of brand equity to maintain the brand among its competitors enabling increased consumer satisfaction and loyalty or the repurchasing choice among fast food consumers. This evidence was supported by a research on the consumers of fast food selected from different parts of the society especially the neighbours, friends at the halls of residence and the general customers in high streets who were given questionnaires asking about their preferences while dining out and their preference to the brand KFC. It was found that, while choosing the chicken diet, customers preferred KFC as their first option than any other fast food restaurants. In addition, it was seen that KFC's brand image is improving day by day due to increased awareness programmes and promotions. The key factor is advertisement of KFC as customers say that it is the brand logo and colonels image that comes first in their mind when they hear about KFC. A presentation was done based on a KFC franchisee chain in west England to do more research on the employee and customer behaviour. An attempt was made to understand more in depth the understanding of the customers towards the brand as if whether they would stay with the brand even at time of promotions and competitions . Finally, the study was concluded that, KFC has an elegant brand Image and Equity among its consumers and the brand has the capacity to grow and improve to extent and rebrand the KFC's brand so as to increase its brand loyalty of customers. This will enable KFC to be competitive in the fast food industry and enable the brand to grow like the Mc Donald's in the UK.

Produktkennzeichnungen

ISBN-10
3656739137
ISBN-13
9783656739135
eBay Product ID (ePID)
204323901

Produkt Hauptmerkmale

Sprache
Englisch
Anzahl der Seiten
92 Seiten
Verlag
Grin Verlag
Publikationsname
Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling
Autor
Ragesh Ragavan Pillai
Format
Taschenbuch
Erscheinungsjahr
2014

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
6mm
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Item Width
14cm
Item Weight
146g
Buchreihe
Akademische Schriftenreihe Bd. V280574

Meistverkauft in Studium & Erwachsenenbildung

Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Meistverkauft in Studium & Erwachsenenbildung

Anastasia, Tochter der Taiga von Wladimir Megre (Gebundene Ausgabe, 2020)
4.3 von 5 Sternen in 4 Produktbewertungen
EUR 19,90 Neu
EUR 17,69 Gebraucht
Das einzige Buch, das Du über Finanzen lesen solltest von Thomas Kehl (2022, Taschenbuch)
4.5 von 5 Sternen in 2 Produktbewertungen
EUR 10,00 Neu
EUR 8,53 Gebraucht
Schlachtkreuzer der Royal Navy von Ingo Bauernfeind (2015, Taschenbuch)
Noch keine Bewertungen oder Rezensionen
EUR 8,90 Neu
EUR 8,46 Gebraucht

Hier sparen: Studium & Erwachsenenbildung

Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Hier sparen: Studium & Erwachsenenbildung

Der Schlüssel zur Selbstbefreiung - Lebensphilosophie für ein glückliches u ...
EUR 74,00
Preistendenz: EUR 74,76
Volker Busch | Kopf hoch! | Buch | Deutsch (2024) | 352 S. | Droemer
EUR 20,00
Preistendenz: EUR 20,41
Disney Minnie Schleifen-Boutique Kindergartenfreundebuch9783833225161
EUR 9,99
Preistendenz: EUR 10,09
Einfaches Kassenbuch | Einnahmen und Ausgaben
EUR 4,99
Preistendenz: EUR 6,61
Die Bibel | Synodalübersetzung - Schlachter 2000. Russisch-Deutsch | Buch | 2008
EUR 29,95
Preistendenz: EUR 30,29
Im Grunde gut|Rutger Bregman|Broschiertes Buch|Deutsch
EUR 15,00
Preistendenz: EUR 15,15

Auch interessant

Aktuelle Folie {CURRENT_SLIDE} von {TOTAL_SLIDES}- Auch interessant

Stöbern in Kategorien

Brand equity as an end result of customer satisfaction and loyalty, considering high tides of sales promotion and upselling von Ragesh Ragavan Pillai (2014, Taschenbuch)

Über dieses Produkt

Produktinformation

Produktkennzeichnungen

Produkt Hauptmerkmale

Zusätzliche Produkteigenschaften

Meistverkauft in Studium & Erwachsenenbildung

Anastasia, Tochter der Taiga von Wladimir Megre (Gebundene Ausgabe, 2020)

Das einzige Buch, das Du über Finanzen lesen solltest von Thomas Kehl (2022, Taschenbuch)

Schlachtkreuzer der Royal Navy von Ingo Bauernfeind (2015, Taschenbuch)

Hier sparen: Studium & Erwachsenenbildung

Der Schlüssel zur Selbstbefreiung - Lebensphilosophie für ein glückliches u ...

Volker Busch | Kopf hoch! | Buch | Deutsch (2024) | 352 S. | Droemer

Disney Minnie Schleifen-Boutique Kindergartenfreundebuch9783833225161

Einfaches Kassenbuch | Einnahmen und Ausgaben

Die Bibel | Synodalübersetzung - Schlachter 2000. Russisch-Deutsch | Buch | 2008

Im Grunde gut|Rutger Bregman|Broschiertes Buch|Deutsch

Auch interessant

Shades-of-Grey-Taschenbuch - Belletristik-Bücher

Michael-Ende-Taschenbuch-Belletristik - Bücher

Michael-Ende-Taschenbuch-Sachbuch Bücher

Kinder- & Jugendliteratur als Taschenbuch mit Michael Ende Bücher

Michael-Ende-Taschenbuch-Bilder - Belletristik-Bücher

Shades-of-Grey-Belletristik - Bücher