Master's Thesis from the year 2014 in the subject Business economics - Personnel and Organisation, grade: C, The ESC Rennes School of Business, language: English, abstract: The study of this research investigated the effect of social media on the intention of job pursuit. The participants of this survey (N=317) were voluntarily recruited from the college students, graduates and job seekers in Taiwan, and the electronic questionnaires were distributed via the Internet in the present study. The elements of the mediation in this research design combined corporate reputation (CR) with two factors of employer knowledge, employer familiarity (EF) and employer reputation (ER), to estimate the indirect effect between social media and intention of job pursuit. The evidences confirmed that positive message in social media positively influence (a) corporate reputation, (b) employer familiarity and (c) employer reputation; in turn, which will relate to increase the intention of job pursuit; moreover; (d) the relation between social media and intention of job pursuit was affirmed in the research of this study, and both of the proposition in this study were validated by using the method of simple regression and path analysis.
Produktkennzeichnungen
ISBN-10
3656842124
ISBN-13
9783656842125
eBay Product ID (ePID)
211008074
Produkt Hauptmerkmale
Sprache
Englisch
Anzahl der Seiten
84 Seiten
Verlag
Grin Publishing
Publikationsname
Big Data Impacts On Human Resource Management. Using Multinational Enterprises As Example
Autor
Yi-Chuan Chen
Format
Taschenbuch
Erscheinungsjahr
2014
Zusätzliche Produkteigenschaften
Hörbuch
No
Item Length
21cm
Item Height
6mm
Ausgabe
Ausgabe Nr. 1 des Jahres 14
Item Width
14cm
Item Weight
135g
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