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A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging von Musfirah Mohamad (2016, Taschenbuch)

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Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, , course: Higher National Diploma in Business (Marketing), language: English, abstract: Consumer decision making is very familiar in business matter especially in marketing scope. Every person in this world has the right to make decision when purchasing a product or goods. Consumer decision making can be identified as a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and the product use. People will identify their needs and make decision making to purchase something. It determined by psychological and economic factors. Nowadays, communities are too busy with their daily routine such as working, studying and so on. Regarding these matters, communities will purchase something that gives convenient for them whenever they are in hurry. In order to overcome the barriers, so they usually purchase groceries especially canned foods to cook because it is less time consuming. Normally, attractive packaging of canned foods will be chosen. Attractive packaging can influence people to purchase the products. This research utilized a focus group methodology to understand consumer decision making toward canned foods and how packaging elements can affect buying decisions. Most impulse buying occurs because of product display, and attractive packaging plays an important role in product display. Packaging seems to be one of the most important factors in purchase decisions made at the point of sale. Previous studies have indicated that packaging is a marketing communication vehicle used to capture consumer attention. Other researcher also defined packaging as the enclosing of a physical object, typically a product that will be offered for sale. It is the process of preparing items of equipment for transportation and storage and which embraces preservation, identification and packaging of products.

Produktkennzeichnungen

ISBN-10
3668117624
ISBN-13
9783668117624
eBay Product ID (ePID)
219716043

Produkt Hauptmerkmale

Sprache
Englisch
Anzahl der Seiten
24 Seiten
Verlag
Grin Verlag
Publikationsname
A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging
Autor
Musfirah Mohamad
Format
Taschenbuch
Erscheinungsjahr
2016

Zusätzliche Produkteigenschaften

Hörbuch
No
Inhaltsbeschreibung
Paperback
Item Length
21cm
Item Height
2mm
Ausgabe
Ausgabe Nr. 1 des Jahres 16
Item Width
14cm
Buchreihe
Akademische Schriftenreihe Bd. V312651
Item Weight
51g

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A Study on Consumer Decision Making of Canned Foods Purchases in Seri Iskandar Influenced by Packaging von Musfirah Mohamad (2016, Taschenbuch)

Über dieses Produkt

Produktinformation

Produktkennzeichnungen

Produkt Hauptmerkmale

Zusätzliche Produkteigenschaften

Meistverkauft in Studium & Erwachsenenbildung

Das einzige Buch, das Du über Finanzen lesen solltest von Thomas Kehl (2022, Taschenbuch)

Hier sparen: Studium & Erwachsenenbildung

Tangram Metalldose Schmidt Spiel Solospiel Kinderspiel Chinesisches #5003796

Schneider-Bautabellen für Ingenieure, 25.Auflage, Berechnungshinweise/Beispiele

Teenage Mutant Ninja Turtles: Mutant Mayhem - Meine Freunde | Freundebuch | Buch

Carissa Broadbent / The Serpent and the Wings of Night (Crowns ...9783551585516

Einfaches Kassenbuch | Einnahmen und Ausgaben

Toni's Mealprep Küche ~ Antonia Elena Zimmermann ~ 9783949458910

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