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05. Nov 2019
Real Inspiration for Writers in A World of Social Media and Fancy Graphics --The Power of Words
The Book is Awesome. Any young person that think they want to work in Advertising, this Book is A Must Have. You will learn more about Advertising, Direct Mail & Copywriting than listening to some professor philosphy but might not have ever really worked in the field in real life.
Fancy Graphics is not always what motivate people to buy. Long copy as a salesperson and way to make sales must not ever be under estimated.
Benefits. How will a product really make a difference in a person life. Those things are what motivate people to buy and move to action.
Good stories and life lessons and life jewels. Benefits told in a plain down to earth manner in story form outperform pretty and fancy graphics.
Writers will really be inspired by this book for many reasons.