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Xiaomi mobile phone is a smart phone series brand owned by Xiaomi Group, a Chinese technology company, which launched its first product on August 16, 2011. Xiaomi mobile phone is positioned as the main brand of Xiaomi Group's smart mobile phone products, targeting the middle and high-level mobile phone market, and paying attention to user experience and technological innovation. Before 2015, only one flagship was released every year. Since Xiaomi Note, Xiaomi has launched several branch product lines for different consumer groups to meet the needs of different groups.