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Über uns
WEST BIKING started in 2001 with one goal: Create a different cycling experience for people around the world.
The founders of WEST BIKING were US engineers and China-to-World Cycling Athlete. They understood their strengths. So, to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: Inspiration, Innovation and craftsmanship.
Over the last 14 years, WEST BIKING has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 700 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.
YOUR LIFE PARTNER, WEST BIKING.
The founders of WEST BIKING were US engineers and China-to-World Cycling Athlete. They understood their strengths. So, to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: Inspiration, Innovation and craftsmanship.
Over the last 14 years, WEST BIKING has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 700 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.
YOUR LIFE PARTNER, WEST BIKING.