MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherPrentice Hall PTR
ISBN-100136091199
ISBN-139780136091196
eBay Product ID (ePID)99444584
Product Key Features
Number of Pages912 Pages
LanguageEnglish
Publication NameE-Commerce 2011
Publication Year2010
SubjectE-Commerce / Internet Marketing, Information Technology, E-Commerce / General (See Also Computers / Electronic Commerce)
TypeTextbook
AuthorKenneth C. Laudon, Carol Guercio Traver
Subject AreaComputers, Business & Economics
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight57.8 Oz
Item Length10 in
Item Width8 in
Additional Product Features
Edition Number7
Intended AudienceCollege Audience
LCCN2011-410098
Dewey Edition22
Dewey Decimal658.872
SynopsisFor the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The seventh edition--including all of the data, figures, and tables in the book--has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources., The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The seventh edition-including all of the data, figures, and tables in the book-has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
LC Classification NumberHF5548.32
