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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands by Douglas Cameron and Douglas Holt (2010, Hardcover)
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Artikelzustand:
They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. Cultural Strategy. This shows how societal changes produce opportunities for entrepreneurs and managers, and how to exploit them.
- Sofort-KaufenKulturstrategie: Mit innovativen Ideologien bahnbrechende Marken aufbauen von D
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Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-10019958740X
ISBN-139780199587407
eBay Product ID (ePID)92973715
Product Key Features
Book TitleCultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Number of Pages368 Pages
LanguageEnglish
Publication Year2010
TopicMarketing / General, General
IllustratorYes
GenreBusiness & Economics
AuthorDouglas Cameron, Douglas Holt
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight35.3 oz.
Item Length9.6 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
