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Cultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands by Douglas Cameron and Douglas Holt (2010, Hardcover)
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Artikelzustand:
ISBN-13: 9780199587407, 978-0199587407. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. Cultural Strategy. Publisher: Oxford University Press, United Kingdom.
- Sofort-KaufenCultural Strategy - 9780199587407
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Über dieses Produkt
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-10019958740X
ISBN-139780199587407
eBay Product ID (ePID)92973715
Product Key Features
Book TitleCultural Strategy : Using Innovative Ideologies to Build Breakthrough Brands
Number of Pages408 Pages
LanguageEnglish
TopicMarketing / General, General
Publication Year2010
IllustratorYes
GenreBusiness & Economics
AuthorDouglas Cameron, Douglas Holt
FormatHardcover
Dimensions
Item Height1.1 in
Item Weight25.8 oz.
Item Length9.6 in
Item Width6.5 in
Additional Product Features
Intended AudienceTrade
