Product Information
Including over 60 examples of sales letters, this guide demonstrates how correspondence can be both persuasive and effective. It explains how to time letters for maximum effect, how to create offers which will gain a response, and how to keep customers reading to the end of the letter.Product Identifiers
PublisherKogan Page LTD
ISBN-139780749414313
eBay Product ID (ePID)89485373
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameHow to Write Sales Letters That Sell
Publication Year1997
SubjectMarketing, Business
TypeStudy Guide
AuthorDrayton Bird
Subject AreaData Analysis
Dimensions
Item Height235 mm
Item Weight491 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorDrayton Bird