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Advertising and consumer spending among the middle classes expanded rapidly in the mid-nineteenth century. One of many ways of appealing to the new shoppers was packaging, and biscuit tins were a very discreet form of this kind of promotion. Their appeal likes in the artistic quality and detail of their decoration, serving as a travel guide and souvenir, educational aid and plaything. Their design demonstrates a wide knowledge and love of art and is executed with great care and attention to detail, yet their designers mostly remain anonymous.