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Strategic Brand Management: International Edition by Kevin Lane Keller (Paperback, 2007)
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Width : 19.8 cmHeight : 3 cmLength : 25.2 cmAuthor : Keller, Kevin Lane. ISBN : 0132336227. EAN : 9780132336222. Binding : paperback. DVD'S & FILMS.
- Sofort-KaufenStrategische Markenführung: Internationale Ausgabe - Keller, Kevin Lane
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Über dieses Produkt
Product Information
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.Product Identifiers
PublisherPearson Education (Us)
ISBN-139780132336222
eBay Product ID (ePID)86705045
Product Key Features
Number of Pages720 Pages
LanguageEnglish
Publication NameStrategic Brand Management: International Edition
Publication Year2007
SubjectBusiness
TypeTextbook
AuthorKevin Lane Keller
FormatPaperback
Dimensions
Item Height202 mm
Item Weight1086 g
Item Width248 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKevin Lane Keller
