MOMENTAN AUSVERKAUFT
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Product Identifiers
PublisherUniversity of Chicago Press
ISBN-100226047865
ISBN-139780226047867
eBay Product ID (ePID)85033
Product Key Features
Number of Pages232 Pages
Publication NameCharismatic Capitalism : Direct Selling Organizations in America
LanguageEnglish
SubjectMarketing / Multilevel, Sociology / General, Sales & Selling / General, Marketing / Direct
Publication Year1990
TypeTextbook
AuthorNicole Woolsey Biggart
Subject AreaSocial Science, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight10.5 Oz
Item Length8.5 in
Item Width5.5 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN88-019833
Dewey Edition19
IllustratedYes
Dewey Decimal658.8/4
Table Of ContentPreface 1. Introduction 2. The Economic History of Direct Selling 3. Changing Conditions of Work and the Growth of DSOs 4. Family, Gender, and Business 5. The Business of Belief 6. Charisma and Control 7. Economic Uses of Social Relations Appendix A Note On Methods Notes Index
SynopsisTupperware Home Parties, Shaklee Corporation, Amway, Mary Kay Cosmetics--theirs is an approach to business that violates many of the basic tenets of modern American commerce. Yet these direct selling organizations, fashioned by charismatic leaders and built upon devoted armies of door-to-door representatives, have grown to constitute an $8.5 billion a year industry and provide a livelihood for more than 5 million workers, the vast majority of them women. The first full-scale study of this industry, Charismatic Capitalism, revises the standard contention that the rationalization of social institutions is an inevitable consequence of advanced capitalism. Nicole Woolsey Biggart argues instead that less rational organizations built on social networks may actually be more economically viable.
LC Classification NumberHF5438.25.B52 1989
