MOMENTAN AUSVERKAUFT
Über dieses Produkt
Product Identifiers
PublisherBloomsbury Publishing USA
ISBN-100313382719
ISBN-139780313382710
eBay Product ID (ePID)84462797
Product Key Features
Number of Pages224 Pages
LanguageEnglish
Publication NameNew Handshake : Sales Meets Social Media
SubjectWeb / Social Media, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year2010
TypeTextbook
AuthorJoan C. Curtis, Barbara Giamanco
Subject AreaComputers, Business & Economics
FormatHardcover
Dimensions
Item Height0.6 in
Item Weight17.5 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceCollege Audience
Dewey Edition22
TitleLeadingThe
Number of Volumes1 vol.
IllustratedYes
Dewey Decimal658.8/72
Table Of ContentAcknowledgments Introduction PART ONE: THE EVOLUTION OF SELLING AND BUYERS Chapter 1: The Evolution of Sales Chapter 2: The Evolution of Buyers and Online Communication Chapter 3: The Wild, Wild West of Social Media Chapter 4: What Are You Waiting For? Chapter 5: Consultative Selling: Make New Friends but Keep the Old Chapter 6: What Does Your Social Media Customer Look Like? Chapter 7: Developing the Corporate Mindset Chapter 8: Charting Your Course: The Three P's: Purpose, Plan, People PART TWO: SOCIAL MEDIA OUTLETS--WHAT WORKS BEST WHEN AND HOW TO BEGIN Chapter 9: Sales Meets Facebook Chapter 10: Sales Meets LinkedIn Chapter 11: Sales Meets Twitter Chapter 12: You Digg It, I'm Delicious, We All StumbleUpon Chapter 13: The Blogosphere Chapter 14: Netiquette PART THREE: DEVELOPING A SOCIAL MEDIA SALES STRATEGY Chapter 15: The First 15 Days of the 30-Day Social Media Sales Challenge: What You Need to Do to Get Started Now Chapter 16: Seeing the Finish Line: Meeting the 30-Day Social Media Sales Challenge Postscript: Accessibility and Customer Service--When Technology Fails Us Appendix: Resource Guide Notes Index
SynopsisThis book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques., This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media , coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy--including how to empower salespeople to overcome their resistance to change., With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology. In The New Handshake: Sales Meets Social Media , coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by examining the impact of the communication revolution on sales as well as the history of selling. It contains case examples that justify incorporating social media in business. The final chapters of the book describe each social network, explain how they work, and create a road map for a social media sales strategy--including how to empower salespeople to overcome their resistance to change.
