Advertising Secrets of the Written Word : The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman (1998, Hardcover)
Publication NameAdvertising Secrets of the Written Word : The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
SubjectAuthorship, Business Writing, Advertising & Promotion
Publication Year1998
TypeTextbook
AuthorJoseph Sugarman
Subject AreaLanguage Arts & Disciplines, Business & Economics
What Joe tought is what worked, what really brought in the money
JOSEPH SUGARMAN really understands what it takes to sell.
He had a payroll to meet. Either his ads produced, or he was out of business.
The others who put on seminars did not have payrolls to meet. They told you what they thought should work,
Joe explained what really worked and bought in actual money because what he wrote sold.