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Planet Now von Jessica Reid (2020, Taschenbuch)

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Tailor communications to your audience, whether they fear the future facing our planet or doubt that climate change exists.

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Nine of the world's ten warmest years on record have occurred since 2005, with the four hottest years occurring between 2015 and 2019. Climate change is real and happening now, only to cause greater devastation in the coming decades. In the heat of these pivotal moments, some people continue to deny climate science, but many people accept the science and are concerned we are running out of time to mitigate this issue. We may feel helpless as individuals; however, communication empowers us to create waves of change and fight for a better future for all. Polarization hinders the action necessary to protect the environment. Planet Now: Effective Strategies for Communicating About the Environment offers knowledge and tactics to help bring people together. Learn to Tailor communications to your audience, whether they fear the future facing our planet or doubt that climate change exists. Shape public opinion and encourage behavioral change by utilizing simple psychology in your messaging. Frame climate change as a social justice issue that affects low-income and minority populations. Planet Now's strategies are designed to educate, encourage, and equip readers to talk about the environment with confidence and without shame or scare tactics.